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캠페인별 주간 트렌드 (AF 기준 Subscribe/ROAS + 채널 직접 Cost)

Cost (USD)

ASA 키워드 주요 변동 — 최근 2주 WoW

상태	키워드	Match	이번 주 Spend	전주 Spend	Spend WoW	이번 주 Installs	CPI

소진비용 변화의 주 원인은 Meta (-86.5%) — ASA는 -83.0%로 상대적으로 안정적
ASA 1위 캠페인 "OWA_Max-Conversion_US_LOC" — 소진 $120 (ASA 전체의 35%), CPI $2.14
ASA "OWA_Max-Conversion_US_LOC" 소진 -81.9% ($660 → $120), CPI $2.14
ASA "OWA_Generic_Logo_US_LOC" 소진 -85.1% ($583 → $87), CPI $2.89
ASA "OWA_Hero_US_LOC" 소진 -85.1% ($356 → $53), CPI $1.96
ASA "JP_Max-Conversion_LOC" 소진 -75.3% ($139 → $34), CPI $1.37
ASA 최다 소진 키워드: "logo maker free" (EXACT) — $55, 18건, CPI $3.03
ASA 고CPI 키워드 (평균 대비 +30% 초과): "logo maker free" $3.03, "logo maker" $6.78, "logo editor" $7.15
ASA 저CPI 효율 키워드: "logo app" $0.42
ASA 전체 CPI -13.1% ($2.40 → $2.08)
Meta 1위 캠페인 "US iOS install - AI feature test Campaign" — ₩368,407, CPI ₩9,695
Meta "US iOS install - AI feature test Campaig" 소진 -86.1% (₩2,659,783 → ₩368,407)
Meta "OWA_LM_iOS_US_Install-March" 소진 -87.1% (₩536,858 → ₩69,118)
Meta "OWA_iOS_Install_NonSpenders" 소진 -83.7% (₩382,981 → ₩62,368)
Meta 고CPI 광고세트: "US iOS install - AI feature te" ₩8,301 / "UK iOS install - AI feature te" ₩13,597
Meta 전체 CPI -9.5% ($4.07 → $3.69)

캠페인	Spend	Installs	CPI	WoW
OWA_Max-Conversion_US_LOC	$120	56	$2.14	-82%
OWA_Generic_Logo_US_LOC	$87	30	$2.89	-85%
OWA_Hero_US_LOC	$53	27	$1.96	-85%
JP_Max-Conversion_LOC	$34	25	$1.37	-75%
OWA_Competitor_US_LOC	$18	4	$4.55	-82%
OWA_Generic_Design_US_LOC	$13	9	$1.44	-75%
OWA_Branded_Boon_US_LOC	$8	8	$0.96	-72%
OWA_Generic_Other_US_LOC	$3	1	$3.33	-55%
OWA_Generic_Clothing_US_LOC	$2	1	$1.93	-95%
JP_Brand_2603	$1	2	$0.39	-96%
JP_niche-keyoword_ASA	$1	0	—	-96%

캠페인	Spend	Installs	CPI	WoW
US iOS install - AI feature test Campaign	₩368,407	38	₩9,695	-86%
OWA_LM_iOS_US_Install-March	₩69,118	23	₩3,005	-87%
OWA_iOS_Install_NonSpenders	₩62,368	19	₩3,283	-84%
JP_iOS_Install_2603	₩39,089	9	₩4,343	-81%
OWA_LogoMaker_IOS_US_Installs_Sep22	₩30,800	16	₩1,925	-85%
OWA_LM_iOS_US_New-Install	₩28,319	1	₩28,319	-93%
OWA_iOS_US_Install-Winner	₩17,371	4	₩4,343	-91%

ASA 키워드 Top 12 — 최근 1주

키워드	Match	Spend	Installs	CPI
logo maker free	EXACT	$55	18	$3.03
logo maker	BROAD	$25	12	$2.11
logo maker	EXACT	$14	2	$6.78
logo editor	EXACT	$7	1	$7.15
create logo	EXACT	$4	1	$3.88
logo generator	EXACT	$4	1	$3.57
logo app	EXACT	$2	6	$0.42
design shirt	EXACT	$2	1	$1.93
brand logo maker	EXACT	$2	0	—