Logo Shop 주별 광고 지표

캠페인별 주간 트렌드 (AF 기준 Subscribe/ROAS + 채널 직접 Cost)

Cost (USD)

ASA 키워드 주요 변동 — 최근 2주 WoW

상태	키워드	Match	이번 주 Spend	전주 Spend	Spend WoW	이번 주 Installs	CPI

소진비용 변화의 주 원인은 Meta (-52.7%) — ASA는 -26.2%로 상대적으로 안정적
ASA 1위 캠페인 "OWA_Max-Conversion_US_LOC" — 소진 $541 (ASA 전체의 37%), CPI $2.10
ASA "OWA_Generic_Logo_US_LOC" 소진 -35.7% ($583 → $375), CPI $2.39
ASA "OWA_Hero_US_LOC" 소진 -39.7% ($356 → $214), CPI $2.68
ASA "JP_Max-Conversion_LOC" 소진 +26.1% ($139 → $175), CPI $1.38
ASA 최다 소진 키워드: "logo maker free" (EXACT) — $258, 90건, CPI $2.87
ASA 고CPI 키워드 (평균 대비 +30% 초과): "logo maker free" $2.87, "logo maker" $3.39, "design shirt" $4.94
ASA 저CPI 효율 키워드: "logo app" $0.70, "create logo" $0.97
ASA 전체 CPI -11.9% ($2.40 → $2.11)
Meta 1위 캠페인 "US iOS install - AI feature test Campaign" — ₩1,449,057, CPI ₩10,500
Meta "US iOS install - AI feature test Campaig" 소진 -45.5% (₩2,659,783 → ₩1,449,057)
Meta "OWA_iOS_Install_NonSpenders" 소진 -37.3% (₩382,981 → ₩239,957)
Meta "OWA_LM_iOS_US_Install-March" 소진 -68.7% (₩536,858 → ₩168,244)
Meta 고CPI 광고세트: "US iOS install - AI feature te" ₩9,650 / "UK iOS install - AI feature te" ₩12,444
Meta 전체 CPI +0.8% ($4.08 → $4.11)

캠페인	Spend	Installs	CPI	WoW
OWA_Max-Conversion_US_LOC	$541	258	$2.10	-18%
OWA_Generic_Logo_US_LOC	$375	157	$2.39	-36%
OWA_Hero_US_LOC	$214	80	$2.68	-40%
JP_Max-Conversion_LOC	$175	127	$1.38	+26%
OWA_Competitor_US_LOC	$59	15	$3.92	-41%
OWA_Generic_Design_US_LOC	$43	22	$1.93	-18%
OWA_Generic_Clothing_US_LOC	$21	6	$3.56	-45%
OWA_Branded_Boon_US_LOC	$13	17	$0.77	-51%

캠페인	Spend	Installs	CPI	WoW
US iOS install - AI feature test Campaign	₩1,449,057	138	₩10,500	-46%
OWA_iOS_Install_NonSpenders	₩239,957	57	₩4,210	-37%
OWA_LM_iOS_US_Install-March	₩168,244	44	₩3,824	-69%
JP_iOS_Install_2603	₩140,480	53	₩2,651	-33%
OWA_LogoMaker_IOS_US_Installs_Sep22	₩79,619	44	₩1,810	-62%
OWA_LM_iOS_US_New-Install	₩47,316	5	₩9,463	-88%
OWA_iOS_US_Install-Winner	₩32,918	5	₩6,584	-82%

ASA 키워드 Top 12 — 최근 1주

키워드	Match	Spend	Installs	CPI
logo maker free	EXACT	$258	90	$2.87
logo maker	BROAD	$98	45	$2.19
logomaker	EXACT	$74	42	$1.76
logo maker	EXACT	$14	4	$3.39
design shirt	EXACT	$10	2	$4.94
logo editor	EXACT	$7	1	$7.15
logo app	EXACT	$7	10	$0.70
designing clothes	EXACT	$7	1	$6.69
create logo	EXACT	$4	4	$0.97
logo generator	EXACT	$4	1	$3.57
custom logo maker	EXACT	$3	2	$1.39
logo shop	BROAD	$2	4	$0.51