Logo Shop 주별 광고 지표

캠페인별 주간 트렌드 (AF 기준 Subscribe/ROAS + 채널 직접 Cost)

Cost (USD)

ASA 키워드 주요 변동 — 최근 2주 WoW

상태	키워드	Match	이번 주 Spend	전주 Spend	Spend WoW	이번 주 Installs	CPI

소진비용 변화의 주 원인은 Meta (-62.6%) — ASA는 +2.3%로 상대적으로 안정적
ASA 1위 캠페인 "OWA_Max-Conversion_US_LOC" — 소진 $636 (ASA 전체의 23%), CPI $2.24
ASA "OWA_Max-Conversion_US_LOC" 소진 -41.7% ($1,091 → $636), CPI $2.24
ASA "OWA_Generic_AI_US_LOC" 소진 +3242.4% ($19 → $622), CPI $2.98
ASA "OWA_Generic_Logo_US_LOC" 소진 -31.8% ($681 → $464), CPI $1.89
ASA 최다 소진 키워드: "logo maker free" (EXACT) — $281, 141건, CPI $2.00
ASA 고CPI 키워드 (평균 대비 +30% 초과): "company logo maker" $4.19, "custom logo maker" $3.87
ASA 저CPI 효율 키워드: "logomaker" $1.58, "logo shop" $0.37
ASA 전체 CPI +11.0% ($2.19 → $2.43)
Meta 1위 캠페인 "US iOS install - AI feature test Campaign" — ₩747,706, CPI ₩13,118
Meta "US iOS install - AI feature test Campaig" 소진 -68.0% (₩2,337,887 → ₩747,706)
Meta 신규 캠페인 집행: "Start-trial_iOS_2604" (₩197,112)
Meta "OWA_iOS_Install_NonSpenders" 소진 -65.7% (₩415,107 → ₩142,489)
Meta 고CPI 광고세트: "US iOS install - AI feature te" ₩18,668 / "start-trial_iOS-50%+_US+UK" ₩16,426
Meta 전체 CPI +56.6% ($4.18 → $6.54) — 오디언스 경쟁 증가 또는 소재 피로도 누적 가능성

캠페인	Spend	Installs	CPI	WoW
OWA_Max-Conversion_US_LOC	$636	284	$2.24	-42%
OWA_Generic_AI_US_LOC	$622	209	$2.98	+3242%
OWA_Generic_Logo_US_LOC	$464	245	$1.89	-32%
OWA_Hero_US_LOC	$278	91	$3.05	-14%
JP_Max-Conversion_LOC	$272	147	$1.85	-6%
OWA_Generic_Other_US_LOC	$262	65	$4.03	+1509%
OWA_Generic_Design_US_LOC	$98	41	$2.38	+27%
OWA_Competitor_US_LOC	$59	13	$4.51	-47%

캠페인	Spend	Installs	CPI	WoW
US iOS install - AI feature test Campaign	₩747,706	57	₩13,118	-68%
Start-trial_iOS_2604	₩197,112	12	₩16,426	신규
OWA_iOS_Install_NonSpenders	₩142,489	20	₩7,124	-66%
OWA_LogoMaker_IOS_US_Installs_Sep22	₩62,697	18	₩3,483	-48%
OWA_iOS_US_Install-Winner	₩58,209	9	₩6,468	+42%
JP_iOS_Install_2603	₩54,412	12	₩4,534	-80%
Install_iOS_US/UK_test_2604	₩47,672	3	₩15,891	-5%
OWA_LM_iOS_US_Install-March	₩19,256	6	₩3,209	-93%

ASA 키워드 Top 12 — 최근 1주

키워드	Match	Spend	Installs	CPI
logo maker free	EXACT	$281	141	$2.00
logomaker	EXACT	$120	76	$1.58
logo generator	EXACT	$28	12	$2.37
company logo maker	EXACT	$13	3	$4.19
create logo	EXACT	$11	4	$2.66
custom logo maker	EXACT	$4	1	$3.87
logoscopic studio logo maker	EXACT	$3	0	—
brand logo maker	EXACT	$2	1	$2.12
logo shop	EXACT	$2	1	$1.64
logo shop	BROAD	$1	4	$0.37