Logo Shop 주별 광고 지표

캠페인별 주간 트렌드 (AF 기준 Subscribe/ROAS + 채널 직접 Cost)

Cost (USD)

ASA 키워드 주요 변동 — 최근 2주 WoW

상태	키워드	Match	이번 주 Spend	전주 Spend	Spend WoW	이번 주 Installs	CPI

소진비용 변화의 주 원인은 Meta (-75.3%) — ASA는 -63.1%로 상대적으로 안정적
ASA 1위 캠페인 "OWA_Max-Conversion_US_LOC" — 소진 $275 (ASA 전체의 37%), CPI $2.22
ASA "OWA_Max-Conversion_US_LOC" 소진 -58.3% ($660 → $275), CPI $2.22
ASA "OWA_Generic_Logo_US_LOC" 소진 -68.8% ($583 → $182), CPI $2.98
ASA "OWA_Hero_US_LOC" 소진 -68.9% ($356 → $111), CPI $2.57
ASA "JP_Max-Conversion_LOC" 소진 -35.4% ($139 → $90), CPI $1.45
ASA 최다 소진 키워드: "logo maker free" (EXACT) — $119, 39건, CPI $3.06
ASA 고CPI 키워드 (평균 대비 +30% 초과): "logo maker free" $3.06, "logomaker" $3.58, "logo maker" $3.39
ASA 저CPI 효율 키워드: "logo maker" $1.50, "logo app" $0.68
ASA 전체 CPI -8.3% ($2.40 → $2.20)
Meta 1위 캠페인 "US iOS install - AI feature test Campaign" — ₩727,414, CPI ₩9,208
Meta "US iOS install - AI feature test Campaig" 소진 -72.7% (₩2,659,783 → ₩727,414)
Meta "OWA_iOS_Install_NonSpenders" 소진 -70.8% (₩382,981 → ₩111,844)
Meta "OWA_LM_iOS_US_Install-March" 소진 -79.7% (₩536,858 → ₩108,788)
Meta 고CPI 광고세트: "US iOS install - AI feature te" ₩8,037 / "UK iOS install - AI feature te" ₩12,241
Meta 전체 CPI -3.2% ($4.06 → $3.93)

캠페인	Spend	Installs	CPI	WoW
OWA_Max-Conversion_US_LOC	$275	124	$2.22	-58%
OWA_Generic_Logo_US_LOC	$182	61	$2.98	-69%
OWA_Hero_US_LOC	$111	43	$2.57	-69%
JP_Max-Conversion_LOC	$90	62	$1.45	-35%
OWA_Competitor_US_LOC	$29	10	$2.87	-71%
OWA_Generic_Design_US_LOC	$19	13	$1.43	-64%
OWA_Generic_Clothing_US_LOC	$11	4	$2.68	-72%
OWA_Branded_Boon_US_LOC	$10	12	$0.84	-63%

캠페인	Spend	Installs	CPI	WoW
US iOS install - AI feature test Campaign	₩727,414	79	₩9,208	-73%
OWA_iOS_Install_NonSpenders	₩111,844	28	₩3,994	-71%
OWA_LM_iOS_US_Install-March	₩108,788	31	₩3,509	-80%
JP_iOS_Install_2603	₩67,878	18	₩3,771	-68%
OWA_LM_iOS_US_New-Install	₩47,316	3	₩15,772	-88%
OWA_LogoMaker_IOS_US_Installs_Sep22	₩40,128	25	₩1,605	-81%
OWA_iOS_US_Install-Winner	₩22,104	4	₩5,526	-88%

ASA 키워드 Top 12 — 최근 1주

키워드	Match	Spend	Installs	CPI
logo maker free	EXACT	$119	39	$3.06
logo maker	BROAD	$42	28	$1.50
logomaker	EXACT	$25	7	$3.58
logo maker	EXACT	$14	4	$3.39
logo editor	EXACT	$7	1	$7.15
design shirt	EXACT	$6	1	$5.54
logo app	EXACT	$5	7	$0.68
create logo	EXACT	$4	2	$1.94
logo generator	EXACT	$4	1	$3.57
custom logo maker	EXACT	$3	0	—
designing clothes	EXACT	$2	0	—
brand logo maker	EXACT	$2	0	—