Logo Shop 주별 광고 지표

캠페인별 주간 트렌드 (AF 기준 Subscribe/ROAS + 채널 직접 Cost)

Cost (USD)

ASA 키워드 주요 변동 — 최근 2주 WoW

상태	키워드	Match	이번 주 Spend	전주 Spend	Spend WoW	이번 주 Installs	CPI

소진비용 변화의 주 원인은 Meta (-63.8%) — ASA는 -46.6%로 상대적으로 안정적
ASA 1위 캠페인 "OWA_Max-Conversion_US_LOC" — 소진 $380 (ASA 전체의 36%), CPI $2.24
ASA "OWA_Max-Conversion_US_LOC" 소진 -42.4% ($660 → $380), CPI $2.24
ASA "OWA_Generic_Logo_US_LOC" 소진 -49.7% ($583 → $293), CPI $2.60
ASA "OWA_Hero_US_LOC" 소진 -53.1% ($356 → $167), CPI $2.49
ASA 최다 소진 키워드: "logo maker free" (EXACT) — $182, 55건, CPI $3.31
ASA 고CPI 키워드 (평균 대비 +30% 초과): "logo maker free" $3.31, "logo maker" $3.39, "logo editor" $7.15
ASA 저CPI 효율 키워드: "logo app" $1.01, "create logo" $0.97
ASA 전체 CPI -9.5% ($2.40 → $2.17)
Meta 1위 캠페인 "US iOS install - AI feature test Campaign" — ₩1,101,850, CPI ₩10,298
Meta "US iOS install - AI feature test Campaig" 소진 -58.6% (₩2,659,783 → ₩1,101,850)
Meta "OWA_iOS_Install_NonSpenders" 소진 -53.7% (₩382,981 → ₩177,266)
Meta "OWA_LM_iOS_US_Install-March" 소진 -74.1% (₩536,858 → ₩139,252)
Meta 고CPI 광고세트: "US iOS install - AI feature te" ₩9,594 / "UK iOS install - AI feature te" ₩11,808
Meta 전체 CPI +0.9% ($4.11 → $4.15)

캠페인	Spend	Installs	CPI	WoW
OWA_Max-Conversion_US_LOC	$380	170	$2.24	-42%
OWA_Generic_Logo_US_LOC	$293	113	$2.60	-50%
OWA_Hero_US_LOC	$167	67	$2.49	-53%
JP_Max-Conversion_LOC	$120	86	$1.39	-14%
OWA_Competitor_US_LOC	$36	12	$3.03	-63%
OWA_Generic_Design_US_LOC	$21	14	$1.52	-59%
OWA_Generic_Clothing_US_LOC	$15	5	$3.00	-61%
OWA_Generic_Other_US_LOC	$11	4	$2.69	+44%
OWA_Branded_Boon_US_LOC	$10	12	$0.84	-63%
OWA_Generic_AI_US_LOC	$10	2	$4.83	+167%
OWA_Branded_US_LOC	$3	3	$0.88	신규
JP_Brand_2603	$2	5	$0.43	-89%
JP_niche-keyoword_ASA	$1	0	—	-96%

캠페인	Spend	Installs	CPI	WoW
US iOS install - AI feature test Campaign	₩1,101,850	107	₩10,298	-59%
OWA_iOS_Install_NonSpenders	₩177,266	42	₩4,221	-54%
OWA_LM_iOS_US_Install-March	₩139,252	39	₩3,571	-74%
JP_iOS_Install_2603	₩98,736	33	₩2,992	-53%
OWA_LogoMaker_IOS_US_Installs_Sep22	₩62,641	35	₩1,790	-70%
OWA_LM_iOS_US_New-Install	₩47,316	5	₩9,463	-88%
OWA_iOS_US_Install-Winner	₩26,400	4	₩6,600	-86%

ASA 키워드 Top 12 — 최근 1주

키워드	Match	Spend	Installs	CPI
logo maker free	EXACT	$182	55	$3.31
logomaker	EXACT	$70	39	$1.81
logo maker	BROAD	$67	37	$1.81
logo maker	EXACT	$14	4	$3.39
logo editor	EXACT	$7	1	$7.15
logo app	EXACT	$7	7	$1.01
design shirt	EXACT	$6	1	$5.54
designing clothes	EXACT	$5	1	$4.66
create logo	EXACT	$4	4	$0.97
logo generator	EXACT	$4	1	$3.57
custom logo maker	EXACT	$3	0	—
logo shop	BROAD	$2	3	$0.68